After assessing consumer preferences across the market, it’s important to investigate how existing customers are currently transacting with the bank’s available distribution channels. Do customers rely exclusively on the teller line? Do they engage through the ATM, online, and mobile banking channels? Do customers who transact at different branches behave similarly in their transactions and channel use? Does one branch stand out as one at which customers rely more heavily on

The reality is that most banking executives have limited funds for deploying new technology. Even if they had unlimited capital, testing a new model in one location, before deploying it network-wide, is a valuable way to avoid costly mistakes on a grander scale. The question remains, how does one decide where to test the new model? The scenario below offers insight into the first of many factors to be considered… #bestpractices #marketdemographics #consumerpreferences #selfse