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How do I choose where to test technology?

The reality is that most banking executives have limited funds for deploying new technology. Even if they had unlimited capital, testing a new model in one location, before deploying it network-wide, is a valuable way to avoid costly mistakes on a grander scale. The question remains, how does one decide where to test the new model?

The scenario below offers insight into the first of many factors to be considered…

#bestpractices #marketdemographics #consumerpreferences #selfservice #automation #testandlearn #digitaladoption

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