How do I choose where to test technology? (Part 4)


Selecting a branch that is already prime for adopting self-service will help kick start your technology integration efforts.

The first three steps in this strategy challenge focused on answering the following questions:

  • How likely are market consumers to use self-service channels to conduct their banking activities?

  • What proportion of Sample Bank’s existing customers rely on each available channel?

  • What is the transition mix at each branch? How many transactions can be targeted for migration to self-service?

With the answers to these questions, and qualitative knowledge about each of your branches (such as staffing complements and branch design elements) you’ll be well equipped to select the branch that is most suitable to serve as your test location.

#testandlearn #technology #automation #selfservice #datadriven #marketdemographics #channelprofile #customerexperience #migration

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